Diamond Certified Blog

Tag Archives: Real Estate

Video: Pre-Sale Inspections in Real Estate

Earlier this week, we posted an article featuring expert tips on preparing to sell a real estate property. One of the aspects mentioned was the advantage of performing pre-sale property inspections. To learn more about what makes this a worthwhile step, watch this informative video by Diamond Certified Expert Contributor David Kerr, partner at Kerr & Jones – Terra Firma Global Partners.

 

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Diamond Certified Experts: Selling a Real Estate Property

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From presentation to marketing, there are several aspects involved in selling a real estate property. Photo: Kerr & Jones – Terra Firma Global Partners (2017)

Whether it’s an investment property or your family home, selling a real estate property is no simple undertaking. Besides the high stakes involved, there are various logistical steps to address, from sprucing up your property’s appearance to planning your marketing campaign. To help you make the most of your property sale, we’ve asked five Diamond Certified Expert Contributors in the real estate field to provide some tips.

Presenting your property

In order for your property to stand out in the competitive Bay Area real estate market, you’ll need to get it looking its best. This consists of several steps, most of which fall under the category of “staging,” an industry-specific approach to home presentation. According to Patricia Scott Winslow, a real estate agent with Golden Gate Sotheby’s International Realty, staging goes beyond merely making the home appear clean and tidy—it also involves strategic use of light, color, foliage and furniture to achieve a desired aesthetic effect. Continue reading “Diamond Certified Experts: Selling a Real Estate Property” »

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How to Shop Online for a Home

When it comes to shopping online for a home, there are some common pitfalls you’ll want to avoid. Photo: Bower & Cole Group (2017)

If you’re like most home buyers nowadays, you probably started your search online, but what you found may have raised more questions than answers. This is because consumer-oriented portals (i.e. real estate websites like Trulia and Zillow) operate in very different ways and, consequently, can produce very different results. By gaining an understanding of how listings are published online, you’ll be able to avoid common pitfalls and shop for properties with greater accuracy and efficiency. Continue reading “How to Shop Online for a Home” »

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Industry Organization Spotlight: National Association of REALTORS® (NAR)

Realtor_logoThe National Association of REALTORS® (NAR) is the United States’ largest trade association, consisting of more than one million members that include residential and commercial brokers, salespeople, property managers, appraisers, counselors, and other real estate professionals. All members are identified as REALTORS, a registered designation that signifies their commitment to the association’s Code of Ethics and Standards of Practice. NAR’s key priorities include promoting the success and professional development of its members; conducting research and exchanging information; and advocating on the behalf of its industry, its members, and American property owners.

Professional Development
NAR and its affiliated institutes, societies, and councils offer an extensive array of programs and services to help its members enhance their professional skills and knowledge. Continue reading “Industry Organization Spotlight: National Association of REALTORS® (NAR)” »

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Video: Practical Guidelines for Selling Your Home

Earlier this week, we posted an article that shed light on some common myths about buying and selling real estate. One of these myths regarded how long sellers should wait before accepting offers on their homes. To learn more about this subject, watch this informative video by Diamond Certified Expert Contributor Marc Guay of Coldwell Banker.

Continue reading “Video: Practical Guidelines for Selling Your Home” »

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Diamond Certified Experts: Dispelling Real Estate Myths

When it comes to buying or selling a home, a realtor’s guidance is crucial for avoiding common mistakes and misconceptions. Photo: Bob & Berta Bower – Alain Pinel Realtors (2016)

To the uninitiated, the real estate industry can be complex and confusing, which is why it’s common for first-time buyers and sellers to have ill-founded notions or unrealistic expectations. So, we asked five Diamond Certified Expert Contributors to set the record straight about some prevalent real estate myths.

Myth #1: You should only buy a home under certain market conditions.
Michele Replogle – David Lyng Real Estate
As a realtor, my clients often ask me if it’s a good time to buy or sell a home, depending on the current state of the housing market. My typical response is it depends what you want to do. Continue reading “Diamond Certified Experts: Dispelling Real Estate Myths” »

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Frequently Asked Questions about Real Estate Agents

Ready to dive into the deep waters of Bay Area real estate? Your first (and possibly most important) step is finding a guide, helpmate, champion and problem-solver: your real estate agent. Not sure where to start? Read on…

What does a real estate agent do?
What is the difference between a real estate agent, a Realtor® and a real estate broker?
Do I need a real estate agent?
How do I find a real estate agent?
How does a real estate agent get paid?
What are some of the qualities I should look for in a real estate agent? Continue reading “Frequently Asked Questions about Real Estate Agents” »

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Tip Sheet: Five Ways to Prepare Your House for Market

Any successful home sale requires a number of preparatory measures. Photo: The Bower Cole Group (2015)

Any successful home sale involves a number of preparatory measures. Photo: The Bower Cole Group (2015)

It’s no surprise that homes which sell for the highest prices are the most attractive to buyers. That’s why Michelle Carr Crowe, owner of Michelle Carr Crowe and the Get Results Team, says sellers should utilize every available means to boost the appeal of their properties. Read Michelle’s top five tips for getting your home primed for the market. Continue reading “Tip Sheet: Five Ways to Prepare Your House for Market” »

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Industry Overview: Real Estate 101

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Whether you’re planning to buy or sell a home, it’s a good idea to familiarize yourself with basic real estate concepts and terminology. Photo: The Bower Cole Group (2015)

For the uninitiated, real estate can be like learning a new language. In this article, we cover some of the basics, from key industry terms to commonly asked questions.

Distinguishing Designations
With all the different titles in real estate, it can be hard to keep track of who’s who. Here’s a simple breakdown of the main real estate designations:

Realtor: A realtor can be an agent, broker or other real estate professional. What defines a realtor is not their designation, but their adherence to the Code of Ethics set forth by the National Association of Realtors, which you can read here.

Agent: An agent possesses a salesperson license with the California Department of Real Estate (DRE). In order to practice real estate, agents need to associate themselves with particular brokers (known as “hanging a license” in the industry). Continue reading “Industry Overview: Real Estate 101” »

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Realty and Reputability: The Importance of Choosing a Dependable Agent

If a real estate agent’s promises seem too good to be true, they probably are. Photo: J.R. Rouse, Broker Associate Sotheby’s Int’l Realty

If a real estate agent’s promises seem too good to be true, they probably are. Photo: J.R. Rouse, Broker Associate Sotheby’s Int’l Realty

While it’s not uncommon for real estate agents to offer client incentives or reduced commission rates, there’s a point where an overabundance of promises should be considered a red flag. Tori Atwell, broker associate with Alain Pinel Realtors, gives a true life example: “I had clients who returned after spending seven months working with a ‘discount’ agent. The agent enticed them by offering to give them most of his commission. Seven months later, they weren’t any nearer to getting a home, and they missed out on numerous opportunities. Continue reading “Realty and Reputability: The Importance of Choosing a Dependable Agent” »

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