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Tag Archives: ratings

Meet the Team: Greg Louie

Greg Louie is co-founder of the Diamond Certified Program.

Greg Louie, co-founder of the Diamond Certified Program, is Vice President of Service at American Ratings Corporation.

Long before he was promoting the Diamond Certified Resource, Greg Louie knew the value of differentiating quality for consumers. “Before I got into the ratings industry, I was in the sports equipment business—specifically, manufacturing custom golf clubs,” he explains. “Since I was competing against major manufacturers, I was always looking for ways to differentiate my company. Later, when I got an opportunity to join a ratings company, I knew it would be a good fit because I had a firsthand perspective of how differentiating quality could benefit consumers and businesses alike.”

Today, 14 years after co-founding American Ratings Corporation, Greg continues to derive enthusiasm and gratification from his professional role. Continue reading “Meet the Team: Greg Louie” »

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Spotlight: The Diamond Certified Ratings Process

LgSign03-10You already know you can use diamondcertified.org and the quarterly Diamond Certified Directory to find all types of service companies that have been independently rated Highest in Quality…but do you know how a company becomes Diamond Certified in the first place? Here’s a breakdown of our 12-step certification process and what it means for you, the consumer.

The company must apply to begin the rating process.

A random sample of typically 400 past customers is collected from all customer files of the applicant company. Continue reading “Spotlight: The Diamond Certified Ratings Process” »

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