Diamond Certified Blog

Tag Archives: quality

What’s Worth Splurging On?

Savvy consumers always search for ways to save money, but sometimes they’re willing to splurge a little. Photo: Closet Factory, 2017

I’ll be the first to admit that I really like getting good deals and saving money, but like most of you, I also like to splurge on some things. Sometimes I find that saving money can actually mean spending more on a quality product that will last a long time. For example, during a kitchen remodel, I bought a faucet that was on sale and it failed in the first year. The second faucet I purchased was three times more expensive, and so far it has lasted seven years. I’m so happy that I decided to splurge for a quality product. Continue reading “What’s Worth Splurging On?” »

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The 2016 Diamond Certified Directory is Coming!

The 2016 Diamond Certified Directory is in the final stages of production, which means printing is just around the corner! More than 800,000 copies of the Directory will be sent to homes and businesses throughout the Greater Bay Area. Each Diamond Certified company is presented with a full-page profile that includes:

  • Contact information (address, phone number, website, email)
  • Services and service areas
  • Business profile and philosophy
  • Verbatim survey responses from real, verified customers
  • In-depth ratings information, including customer loyalty and customer satisfaction rankings
  • Legal information (insurance coverage, California business license)

Continue reading “The 2016 Diamond Certified Directory is Coming!” »

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Reputation is Repetition

The first time I heard this expression, I had no idea what the person was talking about. Years later, after toiling in many different jobs in consumer affairs for a long time, I finally got it. It’s how you perform repeatedly over time that builds your professional reputation. This is something to be tuned into whether you’re hiring at your office or deciding which businesses to patronize.

I thought of the saying the other day when deciding where to buy a sandwich for lunch. Who makes the best chicken salad sandwiches, week after week, month after month, year after year? The Ambrosia Bakery on Ocean Avenue in San Francisco. Consistency and quality are what keep lots of us going back.

The sandwich maker meticulously scoops the chicken salad onto the freshly baked whole grain rolls, and with the precision of a surgeon, she tucks the lettuce into the roll on all four sides, every single time. I love watching her in action. She’s proud of her sandwiches and the bakery’s reputation, and it shows.

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