Diamond Certified Blog

Tag Archives: American Ratings Corporation

Meet the Team: Greg Louie

Greg Louie is co-founder of the Diamond Certified Program.

Greg Louie, co-founder of the Diamond Certified Program, is Vice President of Service at American Ratings Corporation.

Long before he was promoting the Diamond Certified Resource, Greg Louie knew the value of differentiating quality for consumers. “Before I got into the ratings industry, I was in the sports equipment business—specifically, manufacturing custom golf clubs,” he explains. “Since I was competing against major manufacturers, I was always looking for ways to differentiate my company. Later, when I got an opportunity to join a ratings company, I knew it would be a good fit because I had a firsthand perspective of how differentiating quality could benefit consumers and businesses alike.”

Today, 14 years after co-founding American Ratings Corporation, Greg continues to derive enthusiasm and gratification from his professional role. Continue reading “Meet the Team: Greg Louie” »

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Meet the Team: Jim Stein

Jim Stein is founder and CEO of American Ratings Corporation, creators of the Diamond Certified Program.

Jim Stein is founder and CEO of American Ratings Corporation, creators of the Diamond Certified Program.

After more than 30 years as an entrepreneur, Jim Stein’s passion for improving local commerce through innovative means hasn’t dwindled in the least. It all started in 1983, when he founded Northern California’s first multi-language Yellow Pages, which produced more than 20 directory titles in four different languages. Yet despite its value as a consumer resource, Jim perceived that his product was missing an essential element. “During this time, I had the opportunity to study how consumers used information to find local companies,” he explains. “I found that while our phone book helped connect consumers with businesses, there wasn’t a concrete way to determine which companies actually provided the high customer satisfaction they claimed to offer.” Continue reading “Meet the Team: Jim Stein” »

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Meet the Team: Chris Bjorklund

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Chris Bjorklund, also known as “The Savvy Consumer,” is a consumer specialist and consultant for the Diamond Certified Program. Photo: American Ratings Corporation (2015)

Over the course of a career spanning more than four decades, Chris Bjorklund has handled consumer affairs from a number of different angles: nonprofit, as Director of Consumer Education with the Better Business Bureau; government, as an investigator for the Consumer Fraud Unit of the San Francisco District Attorney’s Office; and media, working behind the scenes at KPIX-TV and as a consumer reporter for KGO Radio. Through it all, Chris says her purpose has remained the same. “My entire career has been about advocating for consumers, empowering them and educating them about their rights. And after 40 years, that’s still my mission.”

Today, as a consumer specialist and consultant for the Diamond Certified Program (where she’s known as “The Savvy Consumer”), Chris says she enjoys the positive turn her career has taken. Continue reading “Meet the Team: Chris Bjorklund” »

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